Fat Media support BeGambleAware

Fat Media in Lancaster has supported a new problem gambling campaign from charity, BeGambleAware.

The social and website engagement brief, included building a dedicated chat room, where people could get confidential advice and support.

According to the charity, there was a 1000% increase in traffic to the site, with 8m impressions in a week.

Read more at Prolific North

Blackpool rises to second in Social Media Index

Blackpool has risen from 74th to second in this year’s English Tourism Social Media Index.

The annual league table ranks the 133 tourism bodies in England according to the best use of social media. It was first launched in 2013 and is produced by PR and social media agency Umpf in association with TripAdvisor Rentals.

Social media performance of each tourism body is calculated using an algorithm, as well as qualitative analysis by a panel of judges.

This year Visit Lincoln claimed top spot with a climb from 57th position last year, with Visit Blackpool in second. Visit Cornwall, last year’s winner, maintained a respectable top 10 finish (9th), and Visit Thanet has improved one place to finish in the top three.

In the counties table, Visit Isle of Wight is awarded the top spot, followed closely by last year’s winner Visit Cornwall. Visit Northumberland won the North East title, Visit Blackpool won in the North West and Visit Leeds in the Yorkshire & The Humber region.

Via Prolific North

Work starts at Lancaster University’s Health Innovation Campus

Construction work has started on site at the £41m first phase of Lancaster University’s Health Innovation Campus.

The Health Innovation Campus has been funded with a £17m grant from the Regional Growth Fund, an £8.6m grant from the European Regional Development Fund and £15.4m from the university.

Construction of the first phase of the building, next to the university’s campus, is expected to complete in 2019.

Lancaster University’s deputy vice-chancellor Professor Andrew Atherton said: “Lancaster University’s role as an economic anchor and driver of innovation has been recognised nationally and we have helped thousands of businesses grow, especially in the North of England.

“The Health Innovation Campus is an ambitious and exciting extension of our partnerships to improve productivity through innovation, and promises to boost the region’s prosperity and help us all live longer and healthier lives.”

Graham Cowley, chairman of the Lancashire Enterprise Partnership’s Growth Deal Fund, added: “Innovation has always been the lifeblood of the Lancashire economy so it is encouraging to hear that work on the HIC has started thanks to the LEP’s Growth Deal funding and support from the ERDF.”

Via Inside Media

Job Vacancy Salesforce / CRM Administrator

As an experienced Salesforce Administrator, you will provide the technical expertise to configure the Salesforce platform to meet the needs of our clients.

You will also provide proactive consultancy to improve and support clients with their Salesforce systems.

This is a full time role working for M4B, a CRM agency based on the outskirts of Preston (Lytham). We can be flexible on working arrangements and we will consider some remote working.

As an experienced Salesforce Administrator your skills and experience will include:

  • Previous experience of working with Salesforce
  • Strong experience in configuring Salesforce objects, fields and relationships
  • Experience configuring workflows and setting up processes in process builder
  • Setting up reports and dashboards in Salesforce
  • Configuring and enhancing Salesforce
  • Strong problem solving abilities

Job Type: Full-time

Required experience:

Salesforce: 1 year

Required licence or certification:

Salesforce Administrator Certified

Apply via Indeed.

Rich Wilson the CMO of Relative Insight at Northern Stars

Lancashire agency behind new Magnet website

Door4 and Refinery have delivered a new website for the country’s biggest kitchen brand, Magnet.

Led by Lancashire’s Door4, it enhances the “omnichannel” nature of shopping – using online and in-store. It also includes JWT’s new branding and a customer design tool, which was created in-house.

“For customers, it bridges the gap between online browsing and making their new kitchen a reality, and allows them control over the process, from their initial ideas on the sofa to finalising and purchasing their choice in-store,” said James Berzins, digital director of Door4.

Read more at Prolific North

Private equity deals in the North surpass the capital

The volume and value of private equity deals in the North of England surpassed the capital in 2017 as the value of buyouts reached their highest levels since the recession, according to new research.

Centre for Management Buyout Research (CMBOR), sponsored by Equistone Partners Europe and Investec Specialist Bank, has found that the 45 transactions completed in the region totalled £5.943bn.

Read the whole story at Insider Media.

Fat Media works with BeGambleAware charity

Fat Media in Lancaster has supported a new problem gambling campaign from charity, BeGambleAware.

The social and website engagement brief, included building a dedicated chat room, where people could get confidential advice and support.

According to the charity, there was a 1000% increase in traffic to the site, with 8m impressions in a week.

“The digital advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, developed detailed analysis which was then rapidly updated based on the data emerging throughout our campaign, optimising the results of our investment,” said Iain Corby, deputy chief executive of BeGambleAware.

Zara Longhorn from Fat Media, added:

“The team love working on what is such an important initiative and the results have been incredible and extremely cost-effective which is of course so vital for a charity. We’ve been using digital platforms like Thunderclap to synchronise mentions of the organisation, and essentially really boost the impact of BeGambleAware campaigns and the support services they offer.”

Via Prolific North

Job Vacancy Burnley College: Lecturer in Computer Science

Burnley College are seeking an ambitious Lecturer in Computer Science to teach effectively on a range of programmes and work to enhance the student experience within the College…

We are recruiting for a driven and passionate Lecturer in Computer Science, with a commitment to driving forward the provision to ensure student success to teach on a range of programmes across the Division’s curriculum.

As an ambitious Lecturer, you will work within the Division and liaise with cross-college areas to enhance the student experience and provide the widest range of opportunities to our students.

As a Lecturer you will teach, relevant to subject specialism, up to 832 hours per year.

Ideally you will possess a PGCE or Certificate in Education. However should you not have this, the College has an excellent Staff Development programme where a recognised teaching qualification can be gained.

You will possess detailed knowledge of Computer Science and of current issues in Further Education relating to the curriculum area.  Ideally, you will also have knowledge of current BTEC computing specifications and have current industry experience and the ability to display excellent teaching skills.

Rated Outstanding in the latest Ofsted inspection, Burnley College Sixth Form Centre provides first-class Further Education, University Education, Apprenticeship, business training and adult learning programmes, in the heart of Pennine Lancashire.

At Burnley College, we celebrate the diversity of all our staff, students and visitors. We provide a safe and supportive environment in which everyone is able to study and work to the best of their abilities and we are committed to promoting equality of opportunity for all.

The College is dedicated to safeguarding and promoting the welfare of all learners and expects all staff to share in this commitment. Employment at the College is subject to an Enhanced DBS Check via the Disclosure and Barring Service and any post involving regulated activity will also be subject to an additional barred list check.

More details.

eCommCon comes to Lancaster

Magento development and hosting specialists Nublue are bringing together some of the eCommerce industry’s leading names at an event in Lancaster next month.

eCommCon, a brand new event, is aimed at established eCommerce businesses interested in practical tips and advice on how to improve online conversions.

The event, which is supported by Digital Lancashire, will take place at The Storey in Lancaster on Tuesday 30th January 2018.

Expert speakers will include representatives from Dotmailer, Brightpearl, Nosto, Feefo, Temando, Loyalty Lion, RapidSpike and Barclaycard, with keynotes from CRO agency Endless Gain.

Katherine Bell, senior partnerships and events executive at Nublue, said: “There are so many successful ecommerce businesses in our region, but typically they have to travel to London to attend this kind of event. We have a great family of partners who can really add new thoughts and insights to these businesses so we wanted to bring some of them together to inspire more local businesses.”