every1 help launch new game into major retailers

Lancashire-based digital marketing agency every1 have helped launch a brand-new board game onto the UK high street and online.

‘FReNeTiC’, the frenzied word game of the elements, is a board game based on the periodic table. every1 worked with the creators of the game to devise a suitable brand for the new concept and designed all product packaging and assets. Associated deliverables to assist with the product launch, include design of print advertisements and design and development of a new website.

Despite the product still being in production, the game creators have already attracted the attention of major retailer John Lewis, who’ve confirmed they will stock the product in-store and online immediately.

This is not the first time that every1 and FReNeTiC’s creators have successfully worked together. Back in 2014 every1 helped the game creators launch another popular board game, named Accentuate®, which successfully secured funding from Peter Jones on BBC’s Dragons’ Den.

Dr. Graeme Fraser-Bell, CEO of Accentuate Games said:

“The every1 team are brilliant. They’ve worked hard to support us at every stage of this fast-paced product launch and have perfectly converted our vision into a visually stunning reality, yet again.”

Nublue becomes Magento Professional Partner

North West ecommerce agency Nublue have been appointed Magento Professional Solution Partner status, highlighting their expertise with the world class platform.

Having worked with Magento since its initial launch in 2008, the Lancaster based agency have continued to develop alongside the platform, keeping their developers and hosting experts up to date with the latest software developments.

The appointment comes off the back of Nublue introducing several new Magento Commerce clients to their own portfolio, and cements the company’s position as a thought leader in the UK ecommerce sphere.

In recent months Nublue have expanded to open a second office in the ecommerce capital of the north, in the heart of Manchester; and in January of this year they delivered the first eCommCon – an event for ecommerce professionals bringing together expertise from their close network of industry partners.

Michael Ashworth, Managing Director at Nublue, expressed his delight at receiving Professional Partner status:

“We’re absolutely thrilled to have been appointed Professional status by Magento – it serves as a great testament to the work the team produces and the continual commitment we have made to the Magento platform over the years. With a cohort of our developers and ecommerce experts poised to take Magento 2 Solution Specialist and developer certifications over the next months, we’re already raising the bar on what we can offer ecommerce brands. The Professional Partner Status from Magento is the icing on the cake, and we’re delighted to be a part of their network.”

Katy Wilson – Channel Development Manager for Magento had this to say:

“Congratulations to Nublue for achieving Professional Partner status. Their dedication and collaborative approach has seen the results and we are excited to see what this new level of partnership brings.”

Nublue works with a number of successful ecommerce brands from a range of industries including FTSE 250 company SIG, Cumbrian luxury fashion brand Lakeland Leather and popular online jewellers TH Baker.

Catapult PR chosen to promote women’s footwear brand

Lancashire PR agency Catapult PR been appointed to handle PR for new women’s footwear brand Alice X Global.

Catapult has been chosen to raise awareness of the company’s five-colour espadrille, which has been worn by reality TV star Rosie Fortescue from Made in Chelsea.

“We have represented a variety of London-based clients, who have come to us for specific public relations expertise in areas such as financial services and insurance, homeware, fashion and exhibition promotion,” Catapult managing director Jane Hunt said.

“We are thrilled to now have Alice X Global on our client list – a brand with great aesthetic appeal and a compelling unique selling point with its fabulous five-colour panel design. We believe Alice X Global has a very bright future.”

The Lancashire PR specialists were appointed following a recommendation from a former footwear client, Cocorose London – a luxury foldable ballerina shoe brand, which Catapult launched in 2008.

The Alice X Global account win comes just four months after Catapult PR was appointed to handle PR for London-based kitchen recycling expert, The Used Kitchen Company. Catapult PR chosen to promote women’s footwear brand

Exact Abacus makes their latest investment

Chorley-based fulfilment technology company Exact Abacus has completed its latest stage of investment.

The business has spent £8,000 on mechanical handling equipment. It is part of a programme of continuous improvement works to allow for scalability of capacity at the company’s 30,000 sq ft warehouse as throughput continues to grow on the back of new client acquisitions.

Lee Thompson, sales and marketing director at Exact Abacus, said: “Our parcel volumes were up by 20 per cent in the final quarter of 2017 against the comparable period the previous year and we’re forecasting further significant growth this year, following recent client wins including Unilever, Think Drinks, Eurozone Brands and Soleheaven.

“This investment in automation at our hub ensures we can continue to maintain the same high service levels as we continue to grow, with integrated software solutions that ensure a complete end-to-end solution for all kinds of ecommerce businesses.”

The new belt conveyors have been installed by Preston-based AS Conveyor Systems.

Via Insider Media.

Adestra celebrate Fat Media with campaign of the month

Bosses at a Lancaster-based digital marketing agency are celebrating after scooping yet another top accolade.

Adestra, one of Europe’s leading companies for email marketing software chose Fat Media’s work with The Daffodil Hotel & Spa as their campaign of the month, and, following a public vote of the monthly winners, they have came out on top, winning Adestra’s Campaign of the Year.

Adestra is a platform that supports more than 3,500 marketers with their email marketing campaigns and every year they choose the project which they think represents the best in the industry.

Working with the hotel, Fat Media helped to promote special accommodation offers in line with the post-Christmas sales period via an email campaign. Using The Daffodil’s consumer database, people specifically looking for special offers after Christmas were focused on and a short campaign was created, designed to appeal to mobile email customers.

Enticing imagery was used along with numerous key words and the final results were phenomenal.  As well as a 29 per cent open rate, the ROI was a huge 2,500%.

John French, managing director at Fat Media, said: “The team worked closely with Daffodil Hotel and Spa and the results produced were simply fantastic.

“Shortly after the festive period usually sees a crunch in spending however, the targeted email campaign did exactly what it set out to do. This is a highly prestigious and well respected award, we’re over the moon to receive it and it is a testament to the hard work that was put in.”

Laura Donnelly, Head of Marketing & Sales at The Daffodil added: “Digital marketing is at the heart of what we do here at The Daffodil and our email campaigns are a fantastic way to send relevant and timely content to our customers.  We are delighted to have received this award and look forward to continuing to develop more creative campaigns in the future.”

For more information on Fat Media’s website design, digital marketing, brand strategy, technology, and hosting services visit www.fatmedia.co.uk. To learn more about The Daffodil Hotel & Spa visit www.daffodilhotel.co.uk.

Britain’s AI sector outstripping rivals

The UK’s artificial intelligence sector is growing faster than rivals in America, Canada and Australia, paving the way for Britain to be the ‘global leader’ in AI technology.

That is the finding of new data released by job site Indeed.

AI technologies require highly skilled workers who can develop and maintain complex systems and applications. According to Indeed, demand from UK employers for these types of workers has almost tripled in the last three years.

Roles typically include data scientists and machine learning engineers, specialists who play a crucial part in teaching machines how to use and interpret data.

AI jobs also pay well above the UK average salary, with data scientists typically taking home £56,385 a year and machine learning engineers earning an average of £54,617 a year.

But despite the financial rewards on offer, finding the talent is still a challenge according to Indeed researchers, who found that the share of available AI jobs in Britain outstripped the share of interested candidates by six times.

More via Business Cloud.

Single Malt blossoms at annual Red Rose Awards

A Lancaster design agency has scooped a top accolade at the Red Rose Awards.

Single Malt, which has offices in Lancaster and Kirkby Lonsdale, won the creative agency award at the event in Blackpool last week.

The firm works with a number of local clients, including Majik House and Dennison Trailers. The firm’s client roster also boasts Manchester Airports Group, ITV and Channel 4.

Managing director, Rob Ellis, said: “We were all ecstatic to take home the award for creative agency. It was our first time at the Red Rose Awards which makes the win even more special for the team. We’ve had a fantastic year since moving to our beautiful brand new office in Kirkby Lonsdale, with a number of really exciting projects and new clients, so this award certainly feels like a nod to the team’s hard work and passion over the last 12 months.

“Everything we do is built upon providing our very best work at all times. We love working with the superb local and national brands that we’re proud to call clients, many of whom have been with us for a number of years. We believe the long-term and trusted relationships with our clients is testament to our genuine love for what we do.”

The Single Malt team moved into their new office in Kirkby Lonsdale last year after the agency’s co-directors, Rob Ellis and John Porter, decided to merge their two successful digital and design companies under the Single Malt brand.

At the Red Rose Awards, the team fought off competition from other creative agencies nominated across a range of categories. The nominees were selected by a panel of expert judges, before progressing through to the shortlist and a rigorous interview stage.

The judges’ comments stated: “We were impressed by Single Malt’s ability to seize opportunities – delivering and developing creative outputs to maximise future business opportunities. They do this while maintaining a creative drive and an ethos to grow the business and attract and retain a very high calibre of client.”

Launching Digital Preston (on Thursday March 22nd)

On Thursday March 22nd, at UCLan’s Media Innovation Studio in Preston, Digital Lancashire is launching our Digital Preston city hub.

Digital Lancashire was set up to help accelerate the digital economy in our county. We recently created city hubs in Digital Lancaster and Digital Burnley.

We are now about to set up the Digital Preston hub and we want your voice to help shape the roadmap ahead.

Preston has a thriving economy and is a beacon for the region. There is exceptional digital and tech talent here in our city. But there is also a real need to rejuvenate the town, grow and develop skills, and attract and keep the right staff and personnel.

We need fully to understand Preston’s challenges so that we can future-proof our city and truly thrive as a regional digital centre of excellence.

Join us on March 22nd for discussion, networking, food & drink.

Help us to launch Digital Preston and set the agenda for Preston’s digital future.

Book your FREE tickets via Eventbrite.

Agenda

4-4.30pm: Reception

4.30-5.30pm: Introduction to Digital Preston

5.30-6.30pm: Workshops.
Ideally, 4 or 5 groups of around 10 people. After 30 mins, we’ll reconvene to collect, collate and share feedback.

6:30 – 7pm: Closing remarks, next meeting

7pm – 8:00pm: Networking

£115K boost for Chorley firm

A Chorley-based independent financial adviser has secured a £115,000 loan from Lancashire Rosebud Finance – managed by Mercia Fund Managers – to support its expansion plans.

True Bearing Chartered Financial Planners advises more than 3,000 individuals and businesses throughout the UK and has £395m of assets under management. Created in 2003 by founder George Critchley and original partners Michael Clarke and Mark O’Neill, it now employs 64 staff.

The funding will allow it to create six jobs and invest in new technology to enhance its customer service. It follows an earlier loan from Rosebud Finance in 2014, which enabled it to take on ten staff.

Peter Rooney, investment manager with Mercia Fund Managers, said: “True Bearing has succeeded in a highly competitive sector by providing a first class service and excellent quality of advice. The company has been growing year-on-year.

“Rosebud has helped to support its growth in the past and this latest funding will allow it to continue its expansion, take on additional advisers and further enhance its service.”

Rosebud Finance is managed by Mercia Fund Managers on behalf of Lancashire County Developments.

More via Insider Media.

eBusiness UK Partners with Linnworks to Benefit Multi-Channel Online Retailers

Award winning Lancashire based multichannel ecommerce agency, eBusiness UK today announces a Services Partnership with Linnworks a leading global multichannel ecommerce software platform that enables online retailers to efficiently manage their multiple sales channels, such as Amazon, eBay and their ecommerce websites from a single user interface.

eBusiness UK is currently one of only very few Linnworks Services Partner based in the North West, certified to implement the Linnworks platform for ecommerce clients under licence in the UK and Europe.

As an increasing number of online retailers seek growth and expansion through multiple sales channels, the management of product listings, sales orders, inventory and customer services can become a nightmare without the right management tools.  

Linnworks can enable SME’s, as well as large and enterprise businesses, to automate their key business processes, reduce costs and manage their entire UK and International selling operations all from a single cloud-based dashboard.

A Linnworks representative adds, “Linnworks are delighted to count eBusiness UK as one of our trusted and recommended partners and are confident in their ability to provide our customers with an exceptional level of service. We look forward to working closely with the team in 2018.”

As Kam Kothia, eBusiness UK’s Director comments “We are delighted to be recognised as an approved service partner to Linnworks, and we are already seeing the huge impact our integrations of the Linnworks platform are having with both existing and new clients.

One of the main benefits is that clients can now manage all their website and marketplace orders, stock, listings and shipping from one single interface. It means a massive saving on time and effort, ultimately freeing up resources that can focus on growth and increasing the profitability of their businesses. We are extremely pleased to have this valued position covering Lancashire and the North West.”

Kam concludes, “Linnworks is one of the most powerful and versatile systems we have found to drive forward our clients’ business development aspirations.”

Visit the Linnworks website here.

Visit the eBusiness UK website here.

Visit the time2 website here.