Lancashire firms can benefit from hundreds of exporting opportunities

Hundreds of exporting opportunities exist from which businesses across the North West can benefit, the acting head of UK Regions for North West and Northern Powerhouse at the Department of International Trade has told Insider, especially in the US and Canada.

The DIT has a 50-strong team across the region, with Paul Stowers having worked for the organisation for 20 years. During this time, he said, he has seen his “share of standout achievements”.

Two recent examples include Salford-based Swifty Scooters and Paintglow in Cumbria.

Read more at Insider Media.

North makes up almost half of Creative England’s Top 50 list

Creative England has released its fourth annual CE50 report this morning, listing the Top 50 companies and individuals across film, television, gaming and digital media.

22 of these are based in the North of England, meaning the region has more representation than anywhere else in the country.

The companies featured have been chosen for their “talent, ingenuity and ability to turn a bright idea into a commercial success.”

In Manchester, it highlights Northcoders, a computer coding school, seeking to boost skills in the tech sector.

Read more at ProlificNorth.

Plans revealed for job-creating Burnley business park

Plans for a new business park in Burnley, which could bring up to 1,300 jobs to the town, have been revealed. The proposals are designed to build on the existing Burnley Bridge and Titanium Park developments.

To date, the masterplan off the M65 carriageway has yielded more than £50m of investment to surrounding area.

Now, a plot on the opposite side of motorway to the two sites currently in operation has been allocated as proposed employment land in the council’s next Local Plan.

Dubbed Burnley Bridge South, the scheme would provide a mix of warehousing and industrial accommodation, with a range of units tailored to meet the needs of its occupiers. Sitting adjacent to the A679 Accrington Road, the indicative plans are for 600,000 sq ft of space.

James Chapman, managing director of Eshton, which is behind the Burnley Bridge Employment Gateway, said: “Burnley Bridge South forms part of our vision to expand Burnley’s business park presence and demonstrates our ongoing commitment to investing in Burnley. Our strategy of continued growth is on track and we’re confident that the next 12 months will bring further significant milestones for the business park and Burnley.”

Read on at Insider Media…

Every1 support the growth of a new vegan health nutrition brand

Lancashire-based digital marketing agency every1 have supported the successful launch and initial growth of Nutreelife, an innovative vegan health nutrition brand.

The family run British business manufacture all their own products from a world-class production facility based in Preston. Using only the finest natural plant-based ingredients, they aim to make good nutrition accessible for all.

Nutreelife approached every1 just a few weeks after their new ecommerce site went live, asking for help building brand awareness, search visibility and online sales.

After initially resolving a number of potentially negative issues with the site and its links, the every1 team designed and implemented a search strategy to boost brand awareness. This focuses on blogger outreach and gifting, content marketing and technical seo.

Over the first 6 months the brand’s online rankings have increased dramatically, with Nutreelife already appearing on the front page for many identified key terms. Online traffic has also increased by 148% over this short period of time.

Positive improvement in rankings has also translated into growth in online sales.
A rise in the number of transactions has led to online revenues increasing over recent months on average by 76% month on month.

Patrick Mroczak, Co-founder & CEO of Nutreelife said:

every1 have been a great support over the critical early stages of the launch of Nutreelife. They really understand our business and share our aspirations and excitement for what the future may hold for the brand. We’re already expanding our product range, and believe every1 are the ideal partners to have with us on our journey to future growth and success”

Wash Studio develop new campaign for Hyundai

Preston-based Wash Studio has developed a new campaign for the launch of Hyundai’s new “N” range.

The Lancashire agency won a 4-way pitch to deliver the Turning Petrol Heads concept to promote the high performance cars.

Using CGI to bring 4 distinct characters to life, the aim was to capture attention and directly engage the UK’s car enthusiast audience.

“As a team, we are delighted with the result. The essence of the N brand is all about fun and we believe we have delivered a unique campaign that reflects this, whilst creating a sense of intrigue and excitement,” said Andy Walmsley, Wash Studio’s owner and creative director.

“With our specific UK audience in mind, we’re confident that these characters will engage the petrol-head community that would have traditionally dismissed the idea of considering a Hyundai hot hatch. Using physical expressions of how minds can be changed and attention grabbed by this new appearance, the campaign will undoubtedly turn heads”.

The team used a new render engine, Corona Rendered, which is traditionally used in architectural visualisation, however, Walmsley explained that its speed and efficiency at producing photo-real metals and plastics meant that it was ideal for the project.

Hyundai are amongst the first to use this technology for visual effects and in commercial advertising.

“Hyundai is not known for producing high-performance cars – at least not yet. But with the launch of our ‘N’ range, it puts Hyundai firmly on the map as a credible performance car brand,” added David Pugh, Hyundai Motor UK’s marketing director.

“The strategy and campaign idea to support the ‘turning petrol heads’ launch is very simple; reflecting the ‘N’ debate that is starting to happen right now among real car enthusiasts all around the UK”.

It is running across television, print, cinema and out of home formats.

Story via Prolific North.