We know most high streets are struggling and buyers certainly expect more from their shopping experience whether that’s online or on their high street. This week we’ve heard that Hugo Boss has chosen to work alongside One iota to create digital in-store experiences.
“As a fashion brand, we are always looking at innovative approaches to enhancing our customer experience in-store. When we first encountered One iota, we immediately saw that their extensive experience could help us expand our digital reach,” explained Joe Ellis, Director Global Retail Operations.
Christian Brooks, Divisional Managing Director at Sanderson, added:
“I’m delighted to welcome yet another global brand to Sanderson and the One iota portfolio of clients, especially such a respected and recognisable name in the world of fashion as Hugo Boss. This new partnership will see the teams continue to collaborate and build digital solutions that are sympathetically designed to enhance the overall experience in-store for Boss and Hugo customers.”
Whilst we appreciate that Hugo Boss is a well-known brand, there are certainly opportunities for smaller, independent retailers to enhance customer experience through digital and tech. Do you know one in Lancashire that is already doing this well? Let us know!