Digital Transformation

DLX : Conversations in Digital Transformation

We are pleased to announce the launch of DLX – a new series of education based events, run in partnership with Lancashire businesses and continuing their ongoing work in raising digital awareness within the county.

For the launch of the DLX series, JP74 are hosting ‘Conversations in Digital Transformation’ – an event set to be inspiring and educational, discussing the much talked about industry buzzword, Digital Transformation.

We have sourced three expert speakers who are an absolute authority on the topic of Digital Transformation, promising attendees an interesting and discerning insight into this emerging industry.

Attendees will gain:

  • A clear understanding of what Digital Transformation is;
  • A unique insight into different businesses in Lancashire, and what Digital Transformation means for them;
  • Access to prominent business leaders in this unique digital sub sector, opportunity for questions and assistance; and finally
  • A fantastic networking opportunity.

We hope you can join us on

Thu 6 July 2017

18:00 – 21:00 BST

Register for the event click here.

Digital Roundtable – Round 2

 

It’s time once again to gather talented digital creatives to discuss all things currently happening in the industry. Yes, it’s our next Digital Roundtable and we’re back in Lancashire!

If you’re new to the Digital Roundtable, the premise is that we bring together a group of senior digital creatives to:

Discuss what’s new in the industry

Find out who is looking for collaboration on projects

Investigate the best ways to generate leads

‘Crowd-source’ solutions to particular problems around the table

This is an opportunity to have a good chat with like-minded individuals over beer and butties.

We’ll also be joined by guest speaker Isla Wilson from Ruby Star Associates. who’ll be talking about Why your agency isn’t growing as fast as you’d like (and why it’s probably all your fault.) and will open the event up for the first hour with a blast of information that all agencies should be aware of.

The event is very informal but we do have 3 very strict rules:

  1. No selling. This is an opportunity to talk openly, not play cat-and-mouse with over-eager salespeople,
  2. Owners/Senior team only. By restricting this to owners or directors only, we get to address the issues that senior people face each day,
  3. Take it easy. Have fun and enjoy the chat. This isn’t a formal networking event!

If you are a digital agency then come and join us for a lively debate and discussion that is focused on your business.

Sign up NOW as places are limited as usual, we had over 30 agencies in the room at the last event.

Delivered in partnership with MyAccountancyplace and Society1.

Digital Lancaster – 9th February

Digital Lancaster is a part of Digital Lancashire, a not-for-profit community interest company dedicated to accelerating the digital economy in Lancashire.

The launch event is a discussion group with a specially selected panel of digital business leaders and interested parties.

There will be an opening talk by Stewart Townsend, Managing Director of Digital Lancashire, followed by a talk from Susan Parsonage, the Chief Executive of Lancaster City Council.

Then all attendees will be asked to break into smaller groups to discuss the identified main challenges facing digital businesses in Lancaster and how they can be remedied. The groups will then report back to the group where the issues will be discussed with the panel and all the attendees.

Confirmed for the panel is:

  • Cat Smith MP – MP for Lancaster & Fleetwood
  • David Durnford – CEO of Lancaster based digital agency Fat Media
  • Michael Ashworth – MD & Founder of Lancaster based digital agency Nublue
  • Luke Massie – Founder of Lancaster based Vibe Tickets
  • Andrew Leeming – Senior Project Officer at Lancashire County Council and Boost Business Lancashire

The panel and discussion will be chaired by Michael Gibson, Chairman of Digital Lancashire and former MD at Fat Media.

As we’re limited in space, we’d like to open invitations to the following people who live in Lancaster or the surrounding area:

  • Business Owners of digital companies
  • Digital Professionals in non-digital companies
  • Digital Freelancers
  • Non-Digital business owners with an interest in digital

More details HERE

Digital Lancashire team at Thinking Digital Manchester!

On 11 October, members of the Digital Lancashire team attended Thinking Digital at HOME Manchester @HOME_mcr, a centre for contemporary art, theatre and film.

Thinking Digital, hosted by its Founder and CEO Herb Kim, is a series of workshops, talks, interviews and digital technology showcases, centred around influencers from the digital industry and attended by people from across the digital industry all waiting eagerly to be inspired!

This was certainly achieved. Especially inspiring was the key message which flowed through the event, “collaborate – groups of people working together are better than working alone, and digital has the power to achieve this.”

We found this particularly relevant to our goals for Digital Lancashire. One of our aims is to create an agile, lean, creative digital hub that can support the growth of digital in Lancashire, so hearing like-minded people talk about this with a similar passion and vision to ours was very refreshing!

The day was split into four different sessions, with each session hosting three speakers providing their thoughts on a specific digital theme.

Summarised below are snippets of the talks we found most inspirational, relevant useful for the future direction of Digital Lancashire:

Sarah Drinkwater – Campus at Google @sarahdrinkwater

Sarah’s talk on collaborative working spaces, sharing ideas, growing communities, creating opportunity and connecting people was an absolute inspiration for us, because its exactly what we’re all about.

One of our goals is to create a number of community groups across Lancashire to bring local organisations, businesses and people together in the digital and tech industry. Digital is booming in Lancashire and we’re constantly receiving information to share on new career opportunities – we need the world to hear about this!

Sarah spoke to us in detail about Campus at Google in London – a creative space for entrepreneurs set up by Google, which encourages entrepreneurs to share ideas, collaborate, build the future, launch the next generation of innovative companies and help grow the economy.

The final message from Sarah was to “put your community first”. This made us want to do a little whoop from the auditorium because that’s exactly what we’re about. We’re hoping to speak with Sarah in the near future about Digital Lancashire and our plan for growth.

Amber Case @caseorganic and Clara Gaggero Westaway @claragaggero

Amber Case and Clara Gaggero weren’t presenting as a team, however they shared the same message in their individual presentations. Both discussed the simplicity of technology, how some of the tech solutions being created aren’t needed because they’re trying to solve a problem where one doesn’t exist. The best tech is the solution you don’t even notice. Basically less is more and we need to get back to that way of thinking!

This gave us two clear messages to take away and keep at the forefront of our minds. Firstly, ‘keep it simple, don’t over complicate your offering, both in the digital and physical worlds’ and ‘context, magic and empathy are key’.

Ian Forrester – Firestarter at the BBC @cubicgarden

Well, what a job title! Who wouldn’t love to be a Firestarter. Igniting ideas and being the creative spark that leads to the roaring fire of success.

Ian spoke about how the BBC have completed research in their R&D North Lab that found that people living outside London are more interested in stories that make direct reference to their location (it doesn’t work in London because there is already a bias).

Ian then went onto speak about how following his research, they are now introducing responsive viewings and are texting how viewers respond to this based on their location, length of shows or type of content.

Sam Aaron – Rhythmic Coder @samaaron

Thinking Digital was the third time we’ve seen Sam perform. As always he never ceases to amaze and inspire us.

Sam is the creator of Sonic Pi, a free and easy to use piece of technology to help people see the creative potential of code. The joy is that you don’t need to be a software developer or professional coder to learn code and have fun with the tech he has created.

The session with Sam was wrapped up with a live code rave, which left me and the people around me dancing in our seats. It was a lot of fun and a very different perspective to using code.

What a fantastic event and our thanks to Herb Kim and Emma Turnbull for arranging it and bringing us an amazing speaker line-up.

Also, for giving us the opportunity to sponsor the event and raise awareness of Digital Lancashire. We had some great conversations during the day with some very inspirational and talented people.

We can’t wait for next year!

This article was created by @emmagibson from Digital Lancashire.

For further information regarding Digital Lancashire or to sign up, please visit www.digital-lancashire.org.uk.

Google Shopping Event With Dream Agility

If you are an agency or smaller retailer you too can benefit from Google award-winning ad technology. Come and see how at the launch of Dream Agility Lite and Dream Agility Chunky.

Building on the unrivalled results of its enterprise shopping platform, Ramsbottom-based Dream Agility will be unveiling a suite of tools designed specifically for agencies and smaller retailers on Friday, September 30th at 9:30am.

As their names suggest, Dream Agility Lite and Dream Agility Chunky are bite-sized versions of Dream Agility’s distinctive feed and bidding technologies platform that has facilitated striking improvements in sales performance for online retailers.

Motivated by the belief that such uplifts should be shared among businesses on tighter budgets, Dream Agility has developed compact and affordable modules that retain its trademark level of ad technology and exposure to selected online shopping platforms such as Google and Bing territories, eBay and Affiliate Window.

Dream Agility will also be presenting their latest Retail Report on avoiding the Cyber Week pitfalls that Google don’t tell you about. The report also contains a section for retailers with in-store purchasing (or “shops”) on how to take advantage of Google’s local inventory ads. So read all about it to safeguard a highly profitable winter 2016.

The launch event is being held in association with FinTech curators Rise Manchester. Coffee and pastries are provided by bean connoisseurs Grindsmith. Entry by ticket only, so register now to guarantee your place for free breakfast, top Google & Bing Shopping tips and a preview of new sales-busting tools.

The event also comes the week after Dream Agility won the Innovation Award at the Northern E-Commerce Awards 2016, so ensure you register to meet the best Northern innovators!

Stewart Townsend from Digital Lancashire will also be attending the launch event – so please come along to find out more about our organisation.

To register, please contact Andrew Bell on bell.andrew@dreamagility.com

Click here to register: https://www.eventbrite.co.uk/e/a-lite-launch-with-dream-agility-tickets-27352633463