every1 and Google are hosting a free ‘Checkout Success’ event, created to provide ecommerce businesses with tips and advice on how to sell more through online channels.
8.30 – 9.00 Welcome and registration
9.00 – 9.30 Setting up for success in the future, through embracing technology
9.30 – 10.00 SEO strategies for ecommerce and how to apply them to your business
10.00 – 10.30 How to reduce PPC costs, drive up sales and beat the competition
10.30 – 11.00 Learn how to find sales you didn’t even know you’d lost
11.00 – 11.15 Break and refreshments
11.15 – 11.45 How to build your site around what your customers want (not what you think they want)
11.45 – 12.00 How to use your onsite blog to boost sales
12.00 – 12.15 Realise the value of outreach and how to make it work for your online store
12.15 – 12.30 Discover what is the most important marketing activity for ecommerce businesses and why
12.30 – 13.30 Lunch with optional ‘bite-sized’ one-to-one ecommerce advice sessions *
* Attendees will have the opportunity to discuss individual business challenges and opportunities with industry experts from every1 and Google, during the lunchtime period.
Jon Hunter, Search Director, every1
With over 20 years’ experience in the digital sector, Jon applies a tailored, consultative approach and believes ‘one size certainly doesn’t fit all’ when it comes to SEO. Leading brands he’s worked with include Go Compare, Oxfam and Lloyds Pharmacy.
Chris Green, Digital Director, every1
With a keen eye for detail and a logical enquiring mind, Chris manages complex digital projects with precision and efficiency. Having worked in digital and marketing environments for over 20 years, he’s delivered results for companies such as Simon Jersey, Allianz and British Airways.
Hannah Dell’Armi, Production Director, every1
Hannah runs the tightest of ships ensuring all project, campaign planning and workflows are delivered on time, on budget and meet expectations. Over the past 11 years, she’s worked with clients such as United Utilities, Swinton Insurance and the NHS.
Rick Tobin, PPC Director, every1
Living and breathing PPC since 2004, Rick has worked with some of the UK’s biggest brands, overseeing budgets up to the value of £80 million. His strategic approach and broad PPC background has generated ROI for the likes of DFS, bwin and Maplin.
Simon Balfe, Agency Development Manager, Google
Simon has over 10 years’ experience in digital marketing, working with a wide variety of clients, including digital advertising agencies, online retailers, private healthcare businesses and pharmaceuticals. Simon worked on early digital projects within the pharma industry and then moved to a role in eBay working with some of their top UK clients. Following this, Simon moved to Google, working with the largest UK retailers, working alongside them to utilise the best mix of Google’s advertising solutions. He now works with a number of the fastest-growing digital advertising agencies in the UK and Ireland.